Belgium, June 13th, 2019: Primark,the international retailer that offers Amazing Fashion at Amazing Prices, today opened a new store in the Slovenian capital, Ljubljana. This is the first Primark store to be opened in Slovenia, and marks the company’s entry to the Central and Eastern Europe (CEE) market. The opening brings the total number of Primark stores to 372 across 12 markets. Primark has previously announced plans for further expansion into the CEE market and has signed leases for its first stores in Poland and the Czech Republic.
The new store has created 200 jobs and spans 4,200 square meters of retail space across two floors of fashion. It features the latest trends in women’s, men’s and children’s fashions, including footwear and accessories, as well as lingerie, beauty and homeware. It also features Primark’s certified cruelty-free Leaping Bunny PS…Beauty range, as well as Primark’s sustainable cotton ranges which include pajamas, jeans and homeware. The store showcases Primark’s latest contemporary shop fit with 44 cash desks and 48 fitting rooms, free Wi-Fi throughout, as well as 2 customer “recharge” seating areas for an enhanced shopping experience.
Employees in ‘back of house’ will enjoy open spaces designed with modern features and comforts such as a ‘Recharge café’ with a kitchen area and bright décor. This space is designed to feel like a home away from home for employees.
Stephen Mullen, Retail Director at Primark said: “We are delighted to open our new store in the Slovenian capital of Ljubljana. The opening marks our 12thcountry of operation and we’re excited to bring Amazing Fashion at Amazing Prices to the people of Slovenia and beyond.”
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